Ecommerce Statistics To Guide Your Strategy In 2022

The holiday season is just around the corner and if you haven't already started planning on capitalizing on the eCommerce rush of the season, you need to get started at the earliest.

But don't randomly take any decisions. Consider the facts to make sure you take data-backed decisions. And here are 5 key eCommerce statistics that should guide your strategy in 2022 and beyond. 

eCommerce Statistic 1 - 27% Of The World Population Shops Online.

The Key Takeaway:

Given that there are 2.14 billion digital shoppers in the world today, it is clear that going online with your shop is important. If you haven't already set up a digital storefront using WordPress+WooCommerce or Shopify, then it is time to do it right now.

eCommerce Statistic 2 - According To Nasdaq, By 2040, 95% Of All Purchases Will Happen Online.

The Key Takeaway: 

As more and more people discover the convenience of shopping, they are going to start making a vast majority of their purchases online. The result will be that the products and services that people shop for offline today, those too will be bought and sold online in the future. So no matter what product you sell, setting up an online channel of sales is important.

eCommerce Statistic 3 - 50% Of People Said They Would Shop For Something From A Website's Chatbot.

The Key Takeaway:

Conversational marketing is the future of eCommerce. Just like you have salesmen in physical stores, you should have chatbots on your digital storefront and make sure that your customers have someone to go to, to ask their questions, get answers, and then make a purchase.

eCommerce Statistic 4 - 40% Of All Online Purchases Made During The Holiday Season Were Made Via A Smartphone.

The Key Takeaway:

With mobiles becoming people's best friends, it is obvious that your eCommerce store needs to be accessible on mobile phones too. Mobile responsiveness will be the biggest factor for your success in the upcoming holiday sales season.

eCommerce Statistic 5 - 60% Of People Said They Made A Purchase Based On A Marketing Email They Received.

The Key Takeaway:

Despite social media becoming all the rage today, email marketing still is not out of focus. By sending the right emails to the right people, you can bring in a lot of revenue this holiday season.

Take action today

With not much time left for the holiday shoppers to arrive at your eCommerce store, it is time you start taking action today. Find the right team of eCommerce designers and developers and get started with these data-backed strategies today.