How to Use Google Analytics to Track Your eCommerce Performance

As an eCommerce store owner, it is important to keep track of your site's performance. That's the only way to find out if your website is actually doing its job of helping you make sales or not. And Google Analytics is one of the best tools to do that. Plus, it's free.

So if you aren't using Google Analytics to track your eCommerce website performance, you are missing out.

But Google Analytics can be a complicated tool to use. Especially so if you are a beginner.

That's why to help you out, we have prepared this no-fluff guide. With this guide, you will learn how to:

1. Set up Google Analytics

2. Set up eCommerce conversion tracking in Google Analytics

3. Track your website's traffic

4. Track the user behavior on your eCommerce site

5. Track the sales and the revenue you are generating from it.

1. Setting up Google Analytics

To set up Google Analytics, 

Step 1: Sign up for Google Analytics and create a new property for your website.

Step 2: Install the tracking code on your website or use a plugin.

Step 3: Set up goals and filters to track specific user actions.

Step 4: Enable demographic and interest tracking to collect additional data.

Step 5: Wait for data to populate your account and analyze your website's performance.

2 . Setting up eCommerce tracking

Once you have the tracking code on your website, you need to set up Google Analytics for eCommerce tracking. To begin with that, you will need to enable eCommerce tracking in your Google Analytics account.

Step 1: Sign in to your Google Analytics account and go to your website's View.

Step 2: Click on the "Admin" button in the lower-left corner of the screen.

Step 3: Select "Ecommerce Settings" and toggle "Enable Ecommerce" to "On".

Step 4: Click "Next Step" to save your changes.

Step 5: Add the eCommerce tracking code to your website's order confirmation page:

Step 6: Locate the Google Analytics tracking code on your website.

Step 4: Add the following code to the order confirmation page:

"ga('ecommerce:addTransaction', {'id': 'Add an id', 'affiliation': 'Add a store', 'revenue': 'Add revenue', 'shipping': 'Add shipping', 'tax': 'Add tax'});"

Once that is done, you will need to set up your product and transaction information to send to Google Analytics. To do that:

Step 1: Add the following code to the order confirmation page for each product:

"ga('ecommerce:addItem', {'id': 'Add product id', 'name': 'Add product name', 'sku': 'Add SKU', 'category': 'Add category', 'price': 'Add price', 'quantity': 'Add quantity'});"

Step 2: Add this code on every product page "ga('ecommerce:send');"

3. Check website traffic

Once you have set up the eCommerce tracking on your website via Google Analytics, it is time to start measuring and monitoring the traffic you are getting on your website. Here's how you can do that:

Step 1: Go to the Audience section in your Google Analytics account

Step 2: Click on Overview

Step 3: You will then see a graph of your website traffic over time

You can also note important metrics like bounce rate and average session duration from this view.

Get, Set, and Track

With that, you have now understood the basics of setting up and using Google Analytics for tracking your eCommerce website performance. The next step should be for you to get started with GA.

But remember: While you can do the basic setup and analysis on your own, it is best to engage with experts to get the most out of Google Analytics. Experts can help you by not just tracking things better but will also suggest proper ways to improvise your eCommerce website based on Google Analytics reports.

So don't wait anymore. Engage with digital marketing experts and get the most out of Google Analytics.