Top Free Digital Marketing Tools For 2022 and Beyond

Want to rank higher on Google? Who can help you do that better than Google itself? 

And that too for free. 

Yes, you read that right. You can now get plenty of free digital marketing tools offered by Google to boost your ranking and your business. 

However, using these free tools won’t guarantee success unless you know how to bank on these tools. Only an expert digital marketer can help you make the most of these free tools by Google. 

That’s why we suggest looking for digital marketing services in San Diego and then letting experts do their job with these and several other premium tools available at their disposal. 

Now let’s take a look at the top free digital marketing tools that will bring you great results in 2022 and beyond -

1. Google Mobile-Friendly Test - To check how mobile-friendly your website is. The tool is free and available online, you just have to enter the URL and click on the ‘Test URL’ button. The results will also include a list of issues that you can improve upon.

2. Google My Business - GMB helps you create an account and list your business on Google. Your GMB account also lets you connect with customers using Google searches and Maps. You can add details like operating hours, photos, reviews, etc. and track clicks, calls and bookings that your page gets.

3. Google PageSpeed Insights - To check how much time your website takes to load on mobile and desktop devices, you can use the Google PageSpeed Insights tool. All you have to do is enter the website/web page URL, and the results show the exact time it takes to load, plus helpful suggestions for improvement. 

4. Google Trends - Google Trends can help you understand what keywords are popular now, what keywords will be popular in the future, and the trends behind them. This is especially helpful when you are doing keyword research for SEO or PPC ads. 

5. Google Keyword Planner - When you are running a pay-per-click ad campaign as a part of your campaign, you use your Google AdWords account, right? Google Keyword Planner is a free tool associated with it that lets you easily find the right keywords.

6. Google Search Console - For SEO reporting, Google Search Console is an absolute treasure. It helps you track and analyze your website performance in search while also giving tips and hints for improvement.  

7. Google Analytics - Google Analytics helps you track engagement, traffic and other metrics on your website. This helps collect vital information about users and make use of it in the right way.

8. Structured Data Testing Tool - This tool can be used to check if your structured data code is working or not.

Want to make the most of Google’s bag of free and useful tools? Hire digital marketing experts and get started today!