Top 5 SEO Trends for 2021

 

Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2021.

 

1. Provide relevant data which your audience wants

According to recent Google Algorithm Updates, it has been found that keyword usage or stuffing in the content will not bring good conversion and rankings. Presently, it has been noted that the search engine giant is looking to deliver the right message to the right audience.

 

2. Mobile SEO

If you’ve been following SEO trends from previous years, you’ve undoubtedly noticed that mobile SEO was among them. Not by chance.

 

Since 2019, Google has been analyzing the mobile pages of websites as primary versions, leaving the desktop versions as secondary.

 

Therefore, Mobile SEO is key to your strategy’s success and becomes even more relevant in 2021. This is because the number of people who access the internet from smartphones does not stop growing.

 

3. Machine Learning

Machine learning is particularly useful for SEO, and you’ll probably see it among the biggest SEO trends this year and in the following years. Using machine learning concepts and web analytics tools, you can figure out your user behavior. Google too uses this to showcase search results.

 

It can help you discover keyword ranking opportunities, ranking predictions, site crawling, and more. All of these factors can affect your SEO. This way, using machine learning, you can build your entire content strategy with your targeted keywords.

 

4. Video Content Will Improve Your SEO

Videos will continue to charge up digital marketing, people are wanting visual stimulation more than ever before. 97% of people agreed that watching videos helped them learn more about a product or service. By using videos in your SEO strategy, the potential for reaching and engaging the masses will be increased so give the people what they want!

 

5. Voice Search

As voice search becomes increasingly popular on various devices, the way people are making searches online is changing. Almost a third of all users are already using voice search on Google – we expect that number to only increase over the next year.

 

With various devices from Apple, Amazon, Samsung and Google using voice search, the way people are interacting with search is rapidly changing. Search queries are becoming more conversational, relaxed, and use long-tail keywords (much like how someone would ask actually a question rather than a query). This means optimising content for voice search with targeted answers to questions and implementing schema mark-up for voice search. If you haven’t already, it’s time to optimise for voice search. We’re predicting voice to only become more prominent, making it one of this year’s biggest SEO trends.