User Testing in Mobile Application Development - Why Does It Matter?
Did you know, an investment of $1 in UX is expected to yield $100 in revenue?
However, a vast majority of companies don't even carry out user testing.
And that's the reason their products and services fail. The same goes for your mobile application as well. User testing or usability testing is important.
One example of user experience is a key factor for mobile app success is Google's Wave. A collaboration tool that could have potentially revolutionized emails and business collaboration and communication, Google Wave lasted only 15 months in the market. Why? Too many features suffocated the platform and it became something that users couldn't easily understand or use.
Thus, user testing is an integral part of the mobile application development process.
It helps developers understand how users interact with their apps and also identify areas for improvement.
Let us now explore the various ways in which user testing matters for mobile app development.
Importance Of Usability Testing For Mobile App Development
Enhance User Experience
User testing helps identify confusing, slow, or difficult-to-navigate areas in a mobile app. Upon identification, developers can make the necessary changes before the app launch.
Identify (And Fix) Technical Issues
Mobile apps are complex in nature. And thus, they are prone to technical issues. However, with proper user testing, technical issues can be identified and fixed before they present themselves in front of the users. This ensures a seamless experience for users.
Boost User Adoption
Usability testing can help identify friction points in app usage. These friction points, if not fixed can drive people away from the mobile application. By helping correct these issues on time, user testing can boost user adoption rates for mobile apps.
Validate Features
What you feel is a feature might seem like an annoyance to some users. And if a majority of your users feel that a new feature in your app is unnecessary, there is no point in having it in your app. By carrying out user testing before the app launch, you can validate the features and make informed decisions about which features to keep and which to remove.
Save Time and Money
Several research studies have shown that the cost of changes in the development process rises with time. The cost of fixing issues in the design phase is much lower than that in the development phase. And post the app launch, the cost and the repercussions increase manifold. Thus, leveraging user testing for finding issues in a mobile app and fixing them fast proves to be cost-effective. User testing can also help avoid the need for time-consuming revisions.
Thus, it is clear that user testing is an important part of mobile app development and should not be ignored. In fact, trustworthy mobile app development companies always make sure that user testing is a part of their process. So all you have to do now is look for a mobile app development partner who understands the importance of user testing and ensures it is done so that your application is user-friendly and offers great experiences.
Don't wait anymore, get started with the right mobile app developers and reap the benefits of user testing today!
Comments
Post a Comment