The Importance Of Graphic Design In Digital Marketing

Humans are visual beings. We process visuals 60,000 times faster than text.

That's one of the reasons why people can remember 65% of the visual information after 3 days and only 10% of written text.

This makes it clear that if you want to leave an impression on your audience, you need visual elements. That makes graphic design a crucial aspect of digital marketing.

Not sure why?

Here are 5 ways graphic design helps in digital marketing.

1. Visualize a Brand

What do you think of when someone says McDonald's? Of course, the crispy fries and yummy burgers. but you also imagine the golden arches, right? That's the power of design in marketing.

Brands are intangible concepts and it is with the right graphic design that people are able to visualize the brands.

Graphic designers help create a visual identity for a brand by using elements such as colors, fonts, and logos. With all these elements, graphic designers create a cohesive and consistent look for the brand across all marketing materials. This visual identity helps to build brand recognition and loyalty by making the brand easily recognizable to customers.

Just like you immediately think of style and luxury when you see the Apple logo.

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2. Effectively Communicate The Brand Message

Graphic design can be used to communicate key messages and information to a target audience. This is made possible through the use of visual elements such as images, icons, and infographics. These visual elements help convey information quickly and effectively, making it easier for the audience to understand and remember the message.

3. Appeal to The Audience

Did you know articles with visuals get 94% more views than those without graphics?

Also, 75% of people form opinions about a website and the brand based on its aesthetics.

Thus, it is evident that good graphic design can make a website or digital marketing campaign more visually appealing. This ultimately helps attract and retain customers. By using attractive visual elements, a brand can create a more enjoyable and engaging experience for its customers. This can help increase customer loyalty and retention in the long run.

4. Differentiate Your Brand From Competitors

Pepsi and Coca-Cola are two of the biggest brands when it comes to the world of soft drinks. And a blind taste test in 2012 revealed that more people like Pepsi as opposed to Coca-Cola. 

But it is not unknown that Coca-Cola clocks in more sales and better brand trust. A part of that can be attributed to the brand's consistent marketing and strong image. And the on-point graphic design is to thank, at least to some extent.

That is proof of the fact that graphic design can help differentiate your brand from its competitors. When done right it can create a unique and visually striking visual identity. This can be particularly important in a crowded market, where it can be difficult for a brand to stand out.

5. Improve The Overall User Experience

Effective use of graphic design in digital marketing campaigns can help improve the overall user experience. It can make brand interactions more enjoyable for customers. By creating visually appealing and easy-to-navigate marketing materials, a brand can make it easier for customers to find the information they need and interact with the brand. This is what leads to increased customer satisfaction and loyalty.

Ready to leverage graphic design for digital marketing? Make sure you hire a team of digital marketers that includes graphic design experts too. Find the right team with a mix of digital marketing and graphic design specialists and get started today!