The Key To Unlocking Great Insights From Google Analytics

No matter what kind of organization you have, you definitely generate a lot of data, from multiple sources. Among all those data sources, Google Analytics is one of the most important and qualified sources.

By carefully measuring, monitoring, and analyzing data from Google Analytics, you can uncover a gold mine of information regarding your audience, your website, and how to optimize the latter to engage the former.

But the trouble with Google Analytics is that it often overwhelms its users with too much data. You don’t need to worry though. Here are 3 easy-breezy tips which can help you unlock great insights from Google Analytics without being overburdened by the data.

3 Keys To Unlocking Great Google Analytics Insights

Exclude Internal Traffic -

Accept it. You open your website more than any of your clients or prospects. You start your day by checking your website to see if everything is working fine. You check your site at the end of the day. And you showcase your site to prospects and clients in meetings. 

While all that is justified, it severely affects your Analytics data. The traffic and visits to your sites get counted but there is obviously no conversion. This gives you an overall incorrect estimate of your website’s traffic and conversion rates.

Here’s how you can fix it -

Step 1 - Go to Filters on the left-hand side menu of your Google Analytics dashboard. 

Step 2 - Click on “Add Filter”

Step 3 - Click on “Predefined”

Step 4 - Select “Exclude all traffic from specific IP addresses”

Step 5 - Add all the IP addresses that you and your team use. 

This will help avoid discrepancies in your data by excluding internal visits. 

Use Custom Dashboards -

Don’t want to get lost amidst the variety of reports that Google Analytics offers? Track and monitor only those metrics that matter to you and get customized reports to give you specific insights. 

Google Analytics custom dashboard feature can help you do that. 

How to set up a custom dashboard in Google Analytics?

Follow the process mentioned below:

1. Navigate to the “Custom reports” section in the Customization tab on the left-hand side menu. 

2. Filter the reports based on categories, user reviews, and more. 

3. You can also import a truly custom report by either creating one or importing it from the gallery. 

Don’t Forget The Non-Conversion Sessions -

While you would definitely be analyzing the converting sessions via your GA dashboard to see what your website did right, don’t forget the sessions with no conversions.

Analyzing these sessions in detail will help you find out what went wrong. And you can use these insights to improve your website in the future and reduce the chances of the visitor leaving without converting.

Want to make even better use of Google Analytics for website analytics? Engage with Search Engine Optimization specialists who know the inside and outside of GA. These specialists can help you not just create better conversion funnels but also analyze and optimize them better, ultimately driving better results.