5 Web Design Mistakes That You Should Avoid

Did you know that 50% of users feel that website design is a crucial element of a brand's overall identity? And we aren't the ones saying that. That's the conclusion of a survey conducted by TopDesignFirms.

What does it mean for you? That your users are judging your website and your business based on the site's design. 

Thus, you should make sure that you pay attention to your website's design. However, website design is no simple task. If you aren't cautious, mistakes may happen. And these mistakes can be hard to correct once they are done. 

The solution: Hire an expert web design agency, which will ensure no mistakes are made.

To give you a head's up, here are 5 of the most common web design mistakes that you should avoid. 

1. Lack of a strong CTA

 

Your website is not a park. You don't want people to just come, scroll around, and go away. You want them to take some action, right? It could be:

• Buying a product

• Availing a service

• Requesting a quote

• Subscribing to your newsletter, or even

• Give you a call.

Now, no matter what you want people to do once they land on your site, you have to tell and ask them. How? With an effective call to actions buttons. While it is seemingly obvious, 70% of B2B websites lack CTAs. You don't want to be among them, do you? So make sure your website has clear and effective calls to action. 

2. Annoying pop-ups

Pop-ups have an average conversion rate of over 11%. However, that shouldn't make you go gaga with pop-ups and have multiple pop-ups on each page. Why? Because people hate annoying pop-ups. In fact, 70% of Americans, for example, mentioned in a survey that they get annoyed by irrelevant pop-ups. 

Thus, it is important that while designing your website, you use pop-ups sparing i.e., only when they are actually needed. Also, make sure your pop-ups offer something valuable to the user, otherwise, they'd just be a hindrance in their experience on your site.

3. Unintuitive navigation

You are not playing hide and seek with your website visitors, are you? So then there is no reason to make finding pages and information tough for them. Without intuitive navigation, your visitors won't stick around to find what they need. Your website's design has to be such that users automatically know where to go to find what. 

 

4. Boring 404 pages

In an ideal scenario, all links on your website should work and there should be no need for 404 redirects. But that's not how things are, right? So you have to be prepared. Make sure your website has a creative and engaging 404 redirect page. It could be funny, witty, and even playful, which will help users get over the fact that some link/page on your site didn't work. If designed right it can help you bring back lost visitors and even convert them.

5. Multimedia malfunctions

Images, videos, and animations on your website are great. But multimedia malfunctions can ruin the impact. Here's what to take care of during website design to avoid multimedia malfunction:

• Optimize the images and videos before uploading them on the site to ensure they don't bring down your site's speed.

• Use good quality images and videos.

• Do not use too much stock content; try to create original content.

• Ensure that you don't have too many images or videos on your site because that can be distracting for the user. 

And yes, make sure you don't forget to ensure that your website's design is responsive and looks and loads well on all types of devices and screen sizes. 

Ready to begin your mistake-free website design? Hire a website design agency today and get started.