3 Key UX Designs Problems Businesses Face Today (Plus Solution!)

The visitors that land on your website are your potential revenue streams. Unless you please and eventually convert them, your business won't be able to grow. And whether or not they will convert depends on their experience on your site.

That explains the importance of investing time and resources toward your website's user experience design. However, what deters most business owners from doing that are some of the common UX design challenges or problems. But solutions are available at hand. All you have to do is seek them.

How? By hiring experts for the job. When you hire UX designers in San Diego, you get not just the core design services, but also their troubleshooting skills and their out-of-the-box thinking.

That's one surefire solution. Till the time you do that, here are 5 UX design problems and solutions that you, as a key decision-maker in your organization can implement.

Problem 1 - Too many user personas and buyer journeys

You have a varied set of users. Understandable. But multiple user personas and their multiple buyer journeys pose a design challenge in terms of the project's viability. It might not be possible to stay within the budget and scope of the project while designing for so many user personas.

The solution: Highlight your core TG and keep your design focused on them.

Problem 2 - Little understanding of users and their buying processes

This is opposite to the 1st problem we discussed. here you don't have enough information about users and their buying journeys to help designers visualize the process and design accordingly. 

The solution: Make sure you understand your users well and know their personas and probably journeys.

Problem 3 - Coordination issues with designers and developers

Once you have all that you need to know to help users design and develop an experience fitting your needs, it is best to communicate freely with them. Information lags on your part can lead to unsatisfactory experiences for your users and ultimately your bottom line will take the hit

The solution: Communicate clearly and if you are concerned about information security, sign NDA with your UX design partner. 

While these key UX design problems can be fixed from your end, there is a lot more that cannot be done without technical expertise and industry expertise. So don't waste your time anymore. Find the right UX designers or UX design companies (if you have larger projects) today!