Top 5 Digital Marketing Trends for 2021
There
are various components that make up digital marketing and various things it can
do for a business. For instance, digital marketers can increase organic traffic
and visibility through Search
Engine Optimization, build brand presence in social media, save time with
marketing automation, and more. Here are five digital marketing trends to look
for in 2021.
1.
Artificial Intelligence
AI
is showing up in all different ways across businesses processes and marketing.
You can use it to enhance communications, analyse data, track sales and project
customer behaviour patterns, and free your staff for other tasks. Consider AI
an investment asset across the board.
2.
Local SEO
Google
frequently updates their local SEO algorithm, so if you’re a local business,
you should continuously update your business’ appearance in local results too.
In a way, local SEO is even more powerful than broad SEO—people searching for a
specific type of business with their geographic location have more intent to
purchase, so it’s easier to convert them.
3.
Chatbots
Chatbots
will continue to be an important part of digital marketing in 2021. This
AI-based technology uses instant messaging to chat in real-time, day or night,
with your customers or site visitors.
4.
Influencer Marketing
Influencer
marketing is a type of word-of-mouth marketing that focuses on using key
leaders to amplify your brand message to a larger market. Influencers can be
well-known celebrities, but more often they are Instagram or YouTube
personalities with a huge niche following who can help spread the word about
your business or product through their social channels.
5.
Visual Search
With
advancing technology, you may no longer have to type your search queries into
search engines. Google Lens and Pinterest Lens, which use your camera to take
photos, have made this possible. You can simply upload the image of what you
want, and Google will provide relevant information. For instance, uploading a
landmark elicits historical information while a plant gives the name, species,
and other relevant data. Similarly, uploading a product gives information about
the product, including the price and where you can buy it.
To
take advantage of visual search, digital marketers should upload high-quality
photos with descriptive keywords in their online inventories. You can also
consider expanding your digital
marketing strategies to Pinterest, in case potential customers search with
Pinterest. That aside, make use of an image sitemap that increases chances of
the image being discovered by search engines, include alternative texts for
images, and include descriptive filenames in your photos.