Top 5 Digital Marketing Trends for 2021

 

There are various components that make up digital marketing and various things it can do for a business. For instance, digital marketers can increase organic traffic and visibility through Search Engine Optimization, build brand presence in social media, save time with marketing automation, and more. Here are five digital marketing trends to look for in 2021.

 

1. Artificial Intelligence

AI is showing up in all different ways across businesses processes and marketing. You can use it to enhance communications, analyse data, track sales and project customer behaviour patterns, and free your staff for other tasks. Consider AI an investment asset across the board.

 

2. Local SEO

Google frequently updates their local SEO algorithm, so if you’re a local business, you should continuously update your business’ appearance in local results too. In a way, local SEO is even more powerful than broad SEO—people searching for a specific type of business with their geographic location have more intent to purchase, so it’s easier to convert them.

 

3. Chatbots

Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

 

4. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

 

5. Visual Search

With advancing technology, you may no longer have to type your search queries into search engines. Google Lens and Pinterest Lens, which use your camera to take photos, have made this possible. You can simply upload the image of what you want, and Google will provide relevant information. For instance, uploading a landmark elicits historical information while a plant gives the name, species, and other relevant data. Similarly, uploading a product gives information about the product, including the price and where you can buy it.

 

To take advantage of visual search, digital marketers should upload high-quality photos with descriptive keywords in their online inventories. You can also consider expanding your digital marketing strategies to Pinterest, in case potential customers search with Pinterest. That aside, make use of an image sitemap that increases chances of the image being discovered by search engines, include alternative texts for images, and include descriptive filenames in your photos.