SEO Trends 2021

 

Search engine metrics change every year. They get better. From simply being tools for users to find what they want, to becoming the biggest forces of marketing and customer experience, search engines have come a long way. To leverage the search engine and big changes, you need to know the top SEO trends. SEO trends also change according to a better understanding of user behaviour. You can use these trends for best SERPs and increase revenue through higher, relevant traffic to your website.

 

1. Mobile SEO

The smartphone has emerged as the fastest-growing mobile device that connects us to the internet, mainly because of the convenience factor. More and more people are also looking at websites from their phones. So, when you develop your website, develop it for mobile-first, and then make it compatible with the computer.

 

Mobile needs to be an important part of SEO strategy, especially mobile SERPs. Know what people are searching for on their phones, and how you can reach out to the right people. Mobile SEO will be a real game-changer, and will get to your content to the right users.

 

2. Snippets

Featured snippets have been big over the last year, beginning with simple answer targets and expanded to more focused snippets towards the year-end. As it stands now, Google’s latest changes may mean that website content is being crawled and indexed deeply, which in turn could see your content running for even more keywords in the future.

 

In the case of snippets, Google has started taking users directly to the answer, and because of this, content creators should focus less on linear content and more on rich content throughout to keep up.

 

3. Video Optimization

In a continually changing world, video is a new trend. There have been many discussions recently around video-centric social media apps, which is how many people consume video content. If you don’t want to be behind in the race, adapt as soon as possible. A page with short and explicit video content will multiply your engagement, improving search rankings precisely what the user wants.

 

4. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.