Advantages of Pay-Per-Click Advertising
Pay-per-click (PPC) is an online advertising model in which
an advertiser pays a publisher every time an advertisement link is “clicked”
on. Alternatively, PPC is known as the cost-per-click (CPC) model. The
pay-per-click model is offered primarily by search engines (e.g., Google) and
social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are
the most popular platforms for PPC advertising.
Advantages of PPC Advertising
1. Set Your Own Budget
As a business you can set your own budget depending on the
amount that you are willing to spend. This means that if a small business is
willing to invest less money, it is possible through PPC! PPC is all about how
much you are willing to spend and it is completely up to you.
2. Speed
Advertisers can quickly drive a significant amount of traffic
to their website. If managed effectively, PPC marketing is one of the fastest digital
marketing strategies to drive traffic and conversion growth.
3. Customized Ads and Keywords
When you run a pay per click ad campaign you get to choose
your own keywords and have the ability to customize all of your ads. This means
that you have control of what keywords your ad will show up for, and have it
say exactly what you want it to say. This can be a huge advantage because it
gives you the freedom to hire an expert to word your ads in a way that gets the
attention of the customer and ultimately leads to a solid conversion. It also
gives you that same freedom to not hire anybody, and use your own words.
4. Remarketing
Google offers retargeting through cookies placed on the
searchers computer to display ads on the content network after someone has
clicked on a paid search ad as a reminder to act. These can be effective in
boosting the conversion rate to lead or sale.
5. Seasonal Marketing Strategies
Probably one of the best advantages of Pay-Per-Click
Marketing is that you can choose when to run your campaigns by the season.
During slower seasons when you may not be receiving much traffic, you can turn
your ad campaign off or ‘pause’ it. You can also increase your pay per click
advertising during a busy holiday season.