Advantages of Pay-Per-Click Advertising

 

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.

 

Advantages of PPC Advertising

 

1. Set Your Own Budget

As a business you can set your own budget depending on the amount that you are willing to spend. This means that if a small business is willing to invest less money, it is possible through PPC! PPC is all about how much you are willing to spend and it is completely up to you.

 

2. Speed

Advertisers can quickly drive a significant amount of traffic to their website. If managed effectively, PPC marketing is one of the fastest digital marketing strategies to drive traffic and conversion growth.

 

3. Customized Ads and Keywords

When you run a pay per click ad campaign you get to choose your own keywords and have the ability to customize all of your ads. This means that you have control of what keywords your ad will show up for, and have it say exactly what you want it to say. This can be a huge advantage because it gives you the freedom to hire an expert to word your ads in a way that gets the attention of the customer and ultimately leads to a solid conversion. It also gives you that same freedom to not hire anybody, and use your own words.

 

4. Remarketing

Google offers retargeting through cookies placed on the searchers computer to display ads on the content network after someone has clicked on a paid search ad as a reminder to act. These can be effective in boosting the conversion rate to lead or sale.

 

5. Seasonal Marketing Strategies

Probably one of the best advantages of Pay-Per-Click Marketing is that you can choose when to run your campaigns by the season. During slower seasons when you may not be receiving much traffic, you can turn your ad campaign off or ‘pause’ it. You can also increase your pay per click advertising during a busy holiday season.