Advantages and Disadvantages of Shopify

Shopify is the best online e-commerce platform for someone to set up a small business in a very short time. It provides users with a quick guide to start and host their business, with all the tools. Shopify has some interesting advantages and a few disadvantages. They have been discussed below to help you figure out if you want a Shopify account or not.

 

Advantages of Shopify

 

1. Easy To Use

One of the most appealing Shopify advantages is its simple user experience. It is both easy to use from a manager perspective and from a customer viewpoint. Website owners can make changes to the theme, process sales, and view analytics with ease. Customers can breeze through the checkout and purchase the items they need within seconds.

 

2. Variety of Themes/Designs

There are a large variety of free themes available that have been specifically designed for ecommerce and the Shopify platform. There is no need for manual integration like with WordPress themes, for example. You can choose from a variety of niches to suit your business needs.

 

3. Secure Platform

Shopify is a very secure platform, with the option to opt in for secure payments for credit cards without having to have a deep technical knowledge of data sensitivity. You won’t need to do anything else to secure your platform.

 

4. Boost Sales With Inbuilt Features

Since sales are a priority number one, it is important that your website is able to boost sales. Sometimes, a customer can keep things in their cart but might have to click off the website because of an interruption. They might forget this later on and never come back to it.

 

Shopify has a feature called abandoned cart recovery that can help you with a cart with products in it that have been forgotten. This feature sends an email to the customer at certain intervals to remind them. The interval can be customized.

 

Disadvantages of Shopify

 

1. Limited Number Of Free Themes

There are a limited number of free themes available – at about 10. Paid themes can cost up to $180 and include the bulk of customization options, so watch out for this extra cost.

 

2. Content Management

Shopify is not a content management system and it’s optimized for only selling products. If you want to add a lot of rich content like videos, carousels, and what not on your site together with the stuff you want to sell, don’t go with Shopify.

 

3. Customization

As a brand, every business wants to have a unique look. Thus, it makes perfect sense for businesses to choose custom ecommerce development over readymade ecommerce platforms. Besides looks, freedom of adding custom features is also essential to cater that target market’s need better.